Launch Playbook

Business Foundation

Open business checking account (Chase, Mercury, or Relay) under Remodely AI LLC Confirm IRS EIN is active and linked to bank account File LLC operating agreement (single-member or multi-member) Get business insurance — general liability + E&O (Hiscox or Next Insurance) Set up QuickBooks Self-Employed or Wave for income/expenses Set up help@remodely.ai (Google Workspace) — professional email

Product Readiness

Create Stripe account, verify business, set up subscription products ($149, $299, $499) Test full flow: sign up → configure AI → book appointment → generate quote → invoice → payment Set up "Demo Contractor" account with sample data for live demos Write step-by-step onboarding guide (target: 15 minutes per customer) Set up support email auto-responder confirming receipt

Marketing Assets

Create 10-slide sales deck (Google Slides): Problem → Solution → Screenshots → Pricing → CTA Design print-ready one-pager (PDF) for handing out at job sites Record 2-minute demo video: AI Receptionist answering a call + booking appointment Order 500 business cards with QR code to website Create branded email signature

Online Presence

Create Google My Business listing: "Remodely AI" in Phoenix, AZ Create LinkedIn company page with logo, description, website Update personal LinkedIn: "Founder, Remodely AI" Create @remodelyai on Instagram, post 3 initial pieces Create @remodelyai on X/Twitter Clean up GitHub profile, pin remodely-ai-site repo

Day 1: Announce

Post on LinkedIn: founder story launch announcement Post on Instagram: product screenshot + "We're live" Post on X/Twitter: short announcement with link Email personal network: "I built something — would love your feedback" Post in Reddit communities (r/smallbusiness, r/contractors, r/entrepreneur)

Days 2–3: Direct Outreach

Build list of 50 contractors in Phoenix metro (Google Maps, Yelp, Nextdoor) Visit or call 10 contractors (Day 2) Visit or call 10 contractors (Day 3) Offer: free 14-day trial + free setup Collect business cards / phone numbers for follow-up

Days 4–5: Follow Up

Text/call everyone you met with trial link Send personalized Loom video to each prospect Post LinkedIn recap: "I visited 20 contractors. Here's what I learned..."

Days 6–7: Content

Record YouTube video #1: "I Built an AI Receptionist for Contractors" Write first blog post: "Why 62% of Contractor Calls Go Unanswered" Share video/blog across all social channels

Weekly Outreach (Repeat Each Week)

Week 2: Visit/call 10 new contractors Week 2: Follow up with all previous contacts Week 2: Post 2 LinkedIn updates Week 3: Visit/call 10 new contractors Week 3: Follow up with all previous contacts Week 3: Post 2 LinkedIn updates Week 4: Visit/call 10 new contractors Week 4: Follow up with all previous contacts Week 4: Post 2 LinkedIn updates

Content (Weeks 2–4)

Record YouTube video #2 Write blog post #2 Create 3 Instagram posts/reels

Partnerships

Visit Home Depot Pro desk — introduce yourself Visit a supplier yard (SRS, ABC Supply, Ferguson) Attend 1 BNI or Chamber of Commerce event Contact 1 local trade school about a guest talk

Analyze & Double Down

Identify top acquisition channel from first 10 customers Double investment in top channel (more visits, more content, or more ads) Survey first 10 customers: NPS score, feature requests, testimonials

Referral Program

Build referral system: $100 credit for referrer + $100 credit for new customer Give every existing customer their referral link Track referral conversions

Google Ads

Set up Google Ads account Create campaigns: "AI receptionist for contractors," "contractor scheduling software" Budget: $500/month, track cost per lead and cost per conversion

Content Calendar

Publish 4 YouTube videos (1/week) Publish 4 blog posts (1/week) Post 12 LinkedIn updates (3/week) Post 8 Instagram posts/reels (2/week)

Hiring

Post job listings on LinkedIn, Indeed, and Careers page Interview candidates for first contract developer or sales rep Make first hire

25–50 paying customers $7,500–$15,000 monthly recurring revenue NPS score > 50 Churn rate < 5%/month Demo-to-trial conversion > 40% Trial-to-paid conversion > 30% First hire made 100+ YouTube subscribers 500+ LinkedIn followers