Business Plan
Prepared: January 2026 — Remodely AI LLC — Phoenix, Arizona
Contents
Executive Summary
Problem
Solution
Products & Services
Market Analysis
Business Model
Go-to-Market Strategy
Competitive Landscape
Operations Plan
Team & Hiring Plan
Financial Projections
Milestones & Roadmap
Risks & Mitigation
Funding & Use of Capital
1. Executive Summary
Remodely AI builds ready-to-deploy AI software for small businesses. Our platform bundles six core tools — AI Receptionist, Smart Scheduler, Instant Quotes, Client Portal, Payment System, and Review Engine — into a single subscription that replaces fragmented, expensive software stacks.
We started in the trades. We know what it's like to miss calls while on a job site, lose leads to slow follow-up, and spend nights doing invoices instead of growing the business. We built the software we wished existed.
Key Facts
Target market: 33.2 million small businesses in the U.S.
Initial vertical: Home services (remodeling, contracting, HVAC, plumbing, electrical, landscaping)
Revenue model: Monthly SaaS subscriptions ($149–$499/month)
Technology: OpenAI, Anthropic, Twilio, Stripe, Next.js, Python
Stage: Pre-revenue, product built, site live
Goal: 100 paying customers in Year 1, $300K ARR
2. Problem
Small business owners — especially in the trades — face a brutal operational reality:
Missed Revenue
62% of calls to small businesses go unanswered (Invoca, 2024)
85% of callers who reach voicemail never call back
A single missed call costs a contractor an average of $1,200–$3,500 in lost revenue
Software Overload
The average small business uses 8–12 separate tools for scheduling, invoicing, CRM, reviews, and communication
Monthly software costs: $500–$1,500+ across fragmented tools
Most tools are designed for tech-savvy office workers, not tradespeople in the field
Time Drain
Owners spend 15–20 hours/week on admin tasks
That's time not spent on billable work or growing the business
Quote Friction
Manual quoting takes 24–72 hours to turn around
Customers often go with the first contractor who responds
Speed-to-quote is the #1 factor in winning residential jobs
3. Solution
Remodely AI replaces the entire small business software stack with one AI-powered platform:
Problem Remodely AI Solution
Missed calls AI Receptionist answers 24/7, captures leads, books appointments
Slow quotes Instant Quotes generates estimates in minutes
Scheduling chaos Smart Scheduler auto-books based on availability and travel time
No client visibility Client Portal gives customers real-time project status
Payment delays Payment System automates invoicing and collection via Stripe
Unmanaged reputation Review Engine monitors reviews and drafts responses
One login. One subscription. Six tools that work together.
4. Products & Services
4.1 AI Receptionist
$49/month add-on or included in Pro+
AI voice agent powered by OpenAI + Twilio
Answers inbound calls with natural conversation
Captures caller name, project details, and contact info
Books appointments directly into the scheduler
Transfers urgent calls to the owner's cell
Custom voice personality and business rules
4.2 Smart Scheduler
Included in all plans
AI-optimized appointment booking
Calendar sync (Google Calendar, Apple Calendar)
Automated confirmation and reminder SMS/email
Travel time awareness between jobs
Customer self-booking via shareable link
4.3 Instant Quotes
Included in Pro+
Customer submits project details via web form
AI generates estimate based on owner's pricing rules
Supports photo uploads for visual assessment
PDF quote generation with branding
One-click quote approval by customer
4.4 Client Portal
Included in Pro+
Branded dashboard for each customer
Project timeline, document sharing, in-app messaging
Quote approval and e-signature
Payment history and upcoming invoices
4.5 Payment System
Included in all plans
Stripe-powered invoicing and payments
Automated deposit collection, progress billing
Payment reminders and financial dashboard
ACH, credit card, and Apple Pay support
4.6 Review Engine
Included in Pro+
Monitors Google, Yelp, and Facebook reviews
AI sentiment analysis and response drafting
Automated review request SMS after job completion
Never posts without owner approval
5. Market Analysis
Market Size
Metric Value
Total Addressable Market (TAM) 33.2M small businesses, $110B software market
Serviceable Addressable Market (SAM) 3.7M home services businesses, $26.6B annually
Serviceable Obtainable Market (SOM) Yr 3 2,000 customers, $7.2M ARR
Target Customer
Attribute Description
Industry Remodeling, HVAC, plumbing, electrical, painting, landscaping, roofing
Size 1–25 employees
Revenue $150K–$5M annually
Pain point Missing calls, slow quotes, admin overload
Decision maker Owner-operator or office manager
Location Phoenix metro initially, expanding to Sun Belt
Market Trends
AI adoption accelerating: 77% of small businesses plan to adopt AI tools by 2027
Voice AI normalization: Consumers increasingly comfortable with AI on phone
Vertical SaaS growth: Industry-specific software outperforms horizontal tools
Mobile-first demand: Tradespeople need tools that work from a truck
6. Business Model
Subscription Tiers
Plan Price Includes
Starter $149/mo Smart Scheduler, Payment System, basic dashboard
Pro $299/mo Starter + AI Receptionist, Instant Quotes, Client Portal
Business $499/mo Pro + Review Engine, priority support, custom integrations
Unit Economics
Metric Target
ARPU $300/month
CAC $400
LTV $10,000
LTV:CAC 25:1
Gross margin 80%
Payback period 1.3 months
7. Go-to-Market Strategy
Phase 1: Founder-Led Sales (Months 1–6)
Personally visit 10 contractors/week in Phoenix metro
Live demos showing AI Receptionist handling a real call
14-day free trial with full Pro features
Personally set up every customer's account
Goal: 50 paying customers
Phase 2: Content & Community (Months 3–9)
YouTube channel: "From the Trades to Tech"
Supplier partnerships (Home Depot Pro, SRS, ABC Supply)
Trade shows: IBS, JLC Live, local home shows
Phase 3: Scalable Acquisition (Months 6–18)
Google Ads targeting "contractor software," "AI receptionist"
Referral program: $100 credit for referred subscribers
Agency partnerships: white-label for marketing agencies
Goal: 500 paying customers by Month 18
8. Competitive Landscape
Competitor Strength Weakness Our Edge
Jobber Large user base No AI, generic UX AI-native, voice agent
ServiceTitan Enterprise features $500+/mo, complex Simpler, cheaper
Housecall Pro Good mobile app No voice agent AI Receptionist
GoHighLevel Marketing automation Steep learning curve Built for trades
Competitive Moat
Trade-specific AI — Understands remodeling terminology, scoping, pricing
All-in-one — Competitors solve 1–2 problems; we solve 6
Founder credibility — Built by people from the trades
Data advantage — More customers = better pricing and scheduling AI
Speed — Customized and launched in days, not weeks
9. Operations Plan
Technology Stack
Layer Tools
Frontend React, Next.js, TypeScript, Tailwind CSS
Backend Node.js, Python
AI/ML OpenAI, Anthropic Claude, ElevenLabs
Voice/SMS Twilio
Payments Stripe
Database Supabase (PostgreSQL), Firebase
Hosting Vercel, Render
Automation n8n
Infrastructure Costs (at 100 customers)
Service Monthly Cost
Twilio (voice + SMS) $800
OpenAI / Anthropic API $600
Hosting (Render, Vercel) $150
Supabase / Firebase $100
Monitoring & tools $100
Total COGS $1,750
Revenue (100 x $300) $30,000
Gross margin 94%
10. Team & Hiring Plan
Phase 1: Months 1–6
Full Stack Developer (contract) — Ship features faster
AI/ML Engineer (contract) — Improve voice agent and quote accuracy
Phase 2: Months 6–12
Customer Success Manager (full-time) — Onboarding and retention
Sales Development Rep (full-time) — Outbound pipeline
Content Creator (part-time) — YouTube, social, blog
Phase 3: Months 12–24
Senior Full Stack Developer — Scale platform
Sales Account Executive — Close larger deals
Product Designer — UX/UI
11. Financial Projections
Year 1
Quarter Customers MRR Quarterly Revenue
Q1 10 $3,000 $9,000
Q2 30 $9,000 $27,000
Q3 60 $18,000 $54,000
Q4 100 $30,000 $90,000
Year 1 Total $180,000
Year 2
Quarter Customers MRR Quarterly Revenue
Q1 150 $45,000 $135,000
Q2 250 $75,000 $225,000
Q3 375 $112,500 $337,500
Q4 500 $150,000 $450,000
Year 2 Total $1,147,500
Year 3
Quarter Customers MRR Quarterly Revenue
Q1 750 $225,000 $675,000
Q2 1,100 $330,000 $990,000
Q3 1,500 $450,000 $1,350,000
Q4 2,000 $600,000 $1,800,000
Year 3 Total $4,815,000
Break-Even
Monthly fixed costs: ~$10,000
Average revenue per customer: $300/month
Break-even: 34 customers (Month 5–6)
12. Milestones & Roadmap
Q1 2026 (January–March)
Launch beta with 5 pilot customers
Iterate on AI Receptionist from real feedback
Set up Stripe billing and subscription management
Create demo video and sales deck
File LLC operating agreement, open business bank account
Begin founder-led sales: 10 contractor visits/week
Q2 2026 (April–June)
Reach 30 paying customers
Launch YouTube channel
Hire first contract developer
Attend 2 local home shows
Add Google Calendar and QuickBooks integrations
Q3 2026 (July–September)
Reach 60 paying customers
Hire Customer Success Manager
Launch Google Ads
Partner with 2 supplier companies
Expand to Tucson, Las Vegas
Q4 2026 (October–December)
Reach 100 customers ($30K MRR)
Hire Sales Development Rep
Launch iOS app
Apply to Y Combinator W2027
Hit $300K ARR run rate
13. Risks & Mitigation
Risk Likelihood Impact Mitigation
Slow acquisition Medium High Founder-led sales, iterate on messaging
AI reliability Medium High Human-in-the-loop, extensive testing
Churn Medium High Founder onboards first 100 customers
Competitor copies Medium Medium Speed + vertical expertise + relationships
API cost increases Low Medium Multi-provider strategy, optimize prompts
Single founder risk High High Document everything, hire early
14. Funding & Use of Capital
Current: Bootstrapped
Self-funded development
Revenue funds operations from Month 1
Lean expenses, remote-first
Future: Seed Round (Late 2026 / 2027)
Category Allocation
Engineering team (3 hires) 40%
Sales & marketing 30%
Customer success 15%
Operations & legal 10%
Reserve 5%
Target: $1–2M from vertical SaaS funds, construction-tech investors, or angel investors from the trades.
Next step: Get 5 pilot customers this month and prove the product works in the real world.