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Business Plan

Prepared: January 2026 — Remodely AI LLC — Phoenix, Arizona

Contents

  1. Executive Summary
  2. Problem
  3. Solution
  4. Products & Services
  5. Market Analysis
  6. Business Model
  7. Go-to-Market Strategy
  8. Competitive Landscape
  9. Operations Plan
  10. Team & Hiring Plan
  11. Financial Projections
  12. Milestones & Roadmap
  13. Risks & Mitigation
  14. Funding & Use of Capital

1. Executive Summary

Remodely AI builds ready-to-deploy AI software for small businesses. Our platform bundles six core tools — AI Receptionist, Smart Scheduler, Instant Quotes, Client Portal, Payment System, and Review Engine — into a single subscription that replaces fragmented, expensive software stacks.

We started in the trades. We know what it's like to miss calls while on a job site, lose leads to slow follow-up, and spend nights doing invoices instead of growing the business. We built the software we wished existed.

Key Facts

  • Target market: 33.2 million small businesses in the U.S.
  • Initial vertical: Home services (remodeling, contracting, HVAC, plumbing, electrical, landscaping)
  • Revenue model: Monthly SaaS subscriptions ($149–$499/month)
  • Technology: OpenAI, Anthropic, Twilio, Stripe, Next.js, Python
  • Stage: Pre-revenue, product built, site live
  • Goal: 100 paying customers in Year 1, $300K ARR

2. Problem

Small business owners — especially in the trades — face a brutal operational reality:

Missed Revenue

  • 62% of calls to small businesses go unanswered (Invoca, 2024)
  • 85% of callers who reach voicemail never call back
  • A single missed call costs a contractor an average of $1,200–$3,500 in lost revenue

Software Overload

  • The average small business uses 8–12 separate tools for scheduling, invoicing, CRM, reviews, and communication
  • Monthly software costs: $500–$1,500+ across fragmented tools
  • Most tools are designed for tech-savvy office workers, not tradespeople in the field

Time Drain

  • Owners spend 15–20 hours/week on admin tasks
  • That's time not spent on billable work or growing the business

Quote Friction

  • Manual quoting takes 24–72 hours to turn around
  • Customers often go with the first contractor who responds
  • Speed-to-quote is the #1 factor in winning residential jobs

3. Solution

Remodely AI replaces the entire small business software stack with one AI-powered platform:

ProblemRemodely AI Solution
Missed callsAI Receptionist answers 24/7, captures leads, books appointments
Slow quotesInstant Quotes generates estimates in minutes
Scheduling chaosSmart Scheduler auto-books based on availability and travel time
No client visibilityClient Portal gives customers real-time project status
Payment delaysPayment System automates invoicing and collection via Stripe
Unmanaged reputationReview Engine monitors reviews and drafts responses

One login. One subscription. Six tools that work together.

4. Products & Services

4.1 AI Receptionist

$49/month add-on or included in Pro+

  • AI voice agent powered by OpenAI + Twilio
  • Answers inbound calls with natural conversation
  • Captures caller name, project details, and contact info
  • Books appointments directly into the scheduler
  • Transfers urgent calls to the owner's cell
  • Custom voice personality and business rules

4.2 Smart Scheduler

Included in all plans

  • AI-optimized appointment booking
  • Calendar sync (Google Calendar, Apple Calendar)
  • Automated confirmation and reminder SMS/email
  • Travel time awareness between jobs
  • Customer self-booking via shareable link

4.3 Instant Quotes

Included in Pro+

  • Customer submits project details via web form
  • AI generates estimate based on owner's pricing rules
  • Supports photo uploads for visual assessment
  • PDF quote generation with branding
  • One-click quote approval by customer

4.4 Client Portal

Included in Pro+

  • Branded dashboard for each customer
  • Project timeline, document sharing, in-app messaging
  • Quote approval and e-signature
  • Payment history and upcoming invoices

4.5 Payment System

Included in all plans

  • Stripe-powered invoicing and payments
  • Automated deposit collection, progress billing
  • Payment reminders and financial dashboard
  • ACH, credit card, and Apple Pay support

4.6 Review Engine

Included in Pro+

  • Monitors Google, Yelp, and Facebook reviews
  • AI sentiment analysis and response drafting
  • Automated review request SMS after job completion
  • Never posts without owner approval

5. Market Analysis

Market Size

MetricValue
Total Addressable Market (TAM)33.2M small businesses, $110B software market
Serviceable Addressable Market (SAM)3.7M home services businesses, $26.6B annually
Serviceable Obtainable Market (SOM) Yr 32,000 customers, $7.2M ARR

Target Customer

AttributeDescription
IndustryRemodeling, HVAC, plumbing, electrical, painting, landscaping, roofing
Size1–25 employees
Revenue$150K–$5M annually
Pain pointMissing calls, slow quotes, admin overload
Decision makerOwner-operator or office manager
LocationPhoenix metro initially, expanding to Sun Belt

Market Trends

  • AI adoption accelerating: 77% of small businesses plan to adopt AI tools by 2027
  • Voice AI normalization: Consumers increasingly comfortable with AI on phone
  • Vertical SaaS growth: Industry-specific software outperforms horizontal tools
  • Mobile-first demand: Tradespeople need tools that work from a truck

6. Business Model

Subscription Tiers

PlanPriceIncludes
Starter$149/moSmart Scheduler, Payment System, basic dashboard
Pro$299/moStarter + AI Receptionist, Instant Quotes, Client Portal
Business$499/moPro + Review Engine, priority support, custom integrations

Unit Economics

MetricTarget
ARPU$300/month
CAC$400
LTV$10,000
LTV:CAC25:1
Gross margin80%
Payback period1.3 months

7. Go-to-Market Strategy

Phase 1: Founder-Led Sales (Months 1–6)

  • Personally visit 10 contractors/week in Phoenix metro
  • Live demos showing AI Receptionist handling a real call
  • 14-day free trial with full Pro features
  • Personally set up every customer's account
  • Goal: 50 paying customers

Phase 2: Content & Community (Months 3–9)

  • YouTube channel: "From the Trades to Tech"
  • Supplier partnerships (Home Depot Pro, SRS, ABC Supply)
  • Trade shows: IBS, JLC Live, local home shows

Phase 3: Scalable Acquisition (Months 6–18)

  • Google Ads targeting "contractor software," "AI receptionist"
  • Referral program: $100 credit for referred subscribers
  • Agency partnerships: white-label for marketing agencies
  • Goal: 500 paying customers by Month 18

8. Competitive Landscape

CompetitorStrengthWeaknessOur Edge
JobberLarge user baseNo AI, generic UXAI-native, voice agent
ServiceTitanEnterprise features$500+/mo, complexSimpler, cheaper
Housecall ProGood mobile appNo voice agentAI Receptionist
GoHighLevelMarketing automationSteep learning curveBuilt for trades

Competitive Moat

  1. Trade-specific AI — Understands remodeling terminology, scoping, pricing
  2. All-in-one — Competitors solve 1–2 problems; we solve 6
  3. Founder credibility — Built by people from the trades
  4. Data advantage — More customers = better pricing and scheduling AI
  5. Speed — Customized and launched in days, not weeks

9. Operations Plan

Technology Stack

LayerTools
FrontendReact, Next.js, TypeScript, Tailwind CSS
BackendNode.js, Python
AI/MLOpenAI, Anthropic Claude, ElevenLabs
Voice/SMSTwilio
PaymentsStripe
DatabaseSupabase (PostgreSQL), Firebase
HostingVercel, Render
Automationn8n

Infrastructure Costs (at 100 customers)

ServiceMonthly Cost
Twilio (voice + SMS)$800
OpenAI / Anthropic API$600
Hosting (Render, Vercel)$150
Supabase / Firebase$100
Monitoring & tools$100
Total COGS$1,750
Revenue (100 x $300)$30,000
Gross margin94%

10. Team & Hiring Plan

Phase 1: Months 1–6

  • Full Stack Developer (contract) — Ship features faster
  • AI/ML Engineer (contract) — Improve voice agent and quote accuracy

Phase 2: Months 6–12

  • Customer Success Manager (full-time) — Onboarding and retention
  • Sales Development Rep (full-time) — Outbound pipeline
  • Content Creator (part-time) — YouTube, social, blog

Phase 3: Months 12–24

  • Senior Full Stack Developer — Scale platform
  • Sales Account Executive — Close larger deals
  • Product Designer — UX/UI

11. Financial Projections

Year 1

QuarterCustomersMRRQuarterly Revenue
Q110$3,000$9,000
Q230$9,000$27,000
Q360$18,000$54,000
Q4100$30,000$90,000
Year 1 Total$180,000

Year 2

QuarterCustomersMRRQuarterly Revenue
Q1150$45,000$135,000
Q2250$75,000$225,000
Q3375$112,500$337,500
Q4500$150,000$450,000
Year 2 Total$1,147,500

Year 3

QuarterCustomersMRRQuarterly Revenue
Q1750$225,000$675,000
Q21,100$330,000$990,000
Q31,500$450,000$1,350,000
Q42,000$600,000$1,800,000
Year 3 Total$4,815,000

Break-Even

  • Monthly fixed costs: ~$10,000
  • Average revenue per customer: $300/month
  • Break-even: 34 customers (Month 5–6)

12. Milestones & Roadmap

Q1 2026 (January–March)

  • Launch beta with 5 pilot customers
  • Iterate on AI Receptionist from real feedback
  • Set up Stripe billing and subscription management
  • Create demo video and sales deck
  • File LLC operating agreement, open business bank account
  • Begin founder-led sales: 10 contractor visits/week

Q2 2026 (April–June)

  • Reach 30 paying customers
  • Launch YouTube channel
  • Hire first contract developer
  • Attend 2 local home shows
  • Add Google Calendar and QuickBooks integrations

Q3 2026 (July–September)

  • Reach 60 paying customers
  • Hire Customer Success Manager
  • Launch Google Ads
  • Partner with 2 supplier companies
  • Expand to Tucson, Las Vegas

Q4 2026 (October–December)

  • Reach 100 customers ($30K MRR)
  • Hire Sales Development Rep
  • Launch iOS app
  • Apply to Y Combinator W2027
  • Hit $300K ARR run rate

13. Risks & Mitigation

RiskLikelihoodImpactMitigation
Slow acquisitionMediumHighFounder-led sales, iterate on messaging
AI reliabilityMediumHighHuman-in-the-loop, extensive testing
ChurnMediumHighFounder onboards first 100 customers
Competitor copiesMediumMediumSpeed + vertical expertise + relationships
API cost increasesLowMediumMulti-provider strategy, optimize prompts
Single founder riskHighHighDocument everything, hire early

14. Funding & Use of Capital

Current: Bootstrapped

  • Self-funded development
  • Revenue funds operations from Month 1
  • Lean expenses, remote-first

Future: Seed Round (Late 2026 / 2027)

CategoryAllocation
Engineering team (3 hires)40%
Sales & marketing30%
Customer success15%
Operations & legal10%
Reserve5%

Target: $1–2M from vertical SaaS funds, construction-tech investors, or angel investors from the trades.

Next step: Get 5 pilot customers this month and prove the product works in the real world.

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